AI Insights · Timothy · April 2025
Top Navigation and Maps Apps Performance in New Zealand: Q1 2025
Explore the performance trends of the top navigation and maps apps in New Zealand during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the performance of the top navigation and maps applications on a unified platform in New Zealand showcased varied trends. Here's a detailed look at the top five apps based on Sensor Tower data.
Google Maps maintained a consistent presence with weekly downloads starting from around 5.4K in early January and gradually tapering to approximately 3.6K by the end of March. The app's active user base fluctuated around 1.7M to 1.8M throughout the quarter.
Waze Navigation & Live Traffic experienced a decline in weekly downloads from 3.6K to about 2K. Active users also saw a slight drop, moving from nearly 26K to 22K by the quarter's end.
Google Earth had weekly downloads stabilizing around 2.1K, while active users fluctuated, peaking at over 16K and settling at approximately 14.6K.
CamperMate Australia & NZ showed a downward trend in downloads, starting at 1.4K and declining to about 530. Active users decreased from 18K to 12K over the quarter.
Lastly, Polarsteps Travel saw an upward trend in downloads, rising from 670 to 1.2K. Active users increased initially, peaking at over 18K before falling to around 13K.
For more detailed insights and analysis, visit Sensor Tower's comprehensive reports.
